Small group training and functional training are 2 of the top 10 trends in the industry and are continuing to grow.
People love training in these atmospheres and in this way. It allows them to build community, and feel like they’re working harder than they would on their own and most importantly see results.
If you’re like most facilities, you probably feel like you don’t have the space to add in turf and a functional area in order to effectively increase your non-dues revenue utilizing this growing phenomena.
There’s also a chance that you have members skipping 1 or 2 days maybe even a week to be outside during the nicer months. Attendance seasonality is a real thing and in the warmer months, attendance declines due to people enjoying time outside.
The key is to look outside of your four walls. There is a world of opportunity laying in wait for your training.
With over a quarter of the population actively utilizing small group training across the industry it’s time that you look into adding in these opportunities, but not just inside of your facility. But outside as well.
Inside are the 4 reasons you should be expanding your four walls, in order to grow your fitness and performance business bottom line.